Monday 5 November 2012

Bill Matthews discusses data analytics on 15 November

HighWire is excited about contributing to the ALPSP webinar this month entitled "Analyzing Customer Data to Create Competitive Advantage".   I have been a 'numbers guy' since early in my career at A.C. Nielsen, so I understand how powerful data can be if transformed into actionable information. There are mountains of data which can be analyzed, but In order to find unique insights, you need to not only access to the information, but also the tools which allow you to manipulate, store, and create custom data sets in real time.  

Analytics touches many aspects of scholarly publishing; content creation, editorial, marketing and sales, product packaging/pricing, and audience development.  Typical business questions can include most read articles, turnaway reports, usage for a specific event such as an annual conference, or simply tracking your content's overall performance. For my section of the webinar, I plan on examining a few of these potential questions and how to extract "valuable nuggets" from data analysis which can provide powerful editorial and marketing insights.

I hope many of you can make it on November 15th!


For more details on the webinar and to sign up, visit the ALPSP website.  If you can't make the 15th, make sure you sign up to get access to the webinar later.

Bill Matthews
Director of Business Development
HighWire Press | Stanford University
(o) 650-725-9279
(m) 650-208-4643

HighWire:  Pathfinders in Scholarly Publishing

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