|Rob Virkar-Yates shares Semantico wisdom|
He questioned whether apps are the VHS or Betamax to the academic world and asked whether apps represent an opportunity for the scholarly market and can you make any money out of them? He presented Semantico statistics to illustrate some of the issues to consider:
- 68% of 15-24 year olds (UK) use the internet on mobile phones
- 11% of UK households have a tablet
- Younger audience are heavy users of mobile
- Only 5% of sessions served in 12 month period for some big publishers has been from mobile site
- 50% of people have downloaded an application and actually used it.
He went on to define the recipe for a good micro-experience as:
- take on sharpened proposition - do one thing really well, fight one battle
- reduce content aggressivly - content should be be ‘glanceable’
- think small - architect from the ground up
- push back - resist pressure to add more
- be agile - not software, move fast, iterate.
Is there an opportunity? Probably. But micro- or macro-experiences will depend on the nature of your content. Can you make money? The low cost and potential reach of web apps might be the best option for the majority.