Harnessing Tech for Scholarly Impact: Five Ways Systems Empower Academic & Scholarly Publishers

By Mark Collins, Virtusales Publishing Solutions – Silver Sponsor of the University Press Redux Conference 2024.

At the London Book Fair this year, Virtusales Publishing Solutions hosted a panel at the Research & Scholarly Publishing Forum, exploring the evolving landscape of academic and scholarly publishing. The session offered a platform for sharing insights and strategies, shedding light on the latest trends and challenges shaping academic publishing today. Among the mission-critical themes discussed, technological advancement emerged as a key driver of transformation in the publishing industry. As Jim Ramage, Elsevier’s Senior Director, Software Engineering, commented during the panel, technology has the capacity to benefit stakeholders across the supply chain, including authors and readers: 

“All aspects of the publishing cycle — end-to-end — can be speeded up, enhanced, automated, and can take out costs. That benefits all stakeholders in the industry, absolutely everyone, and that's a positive thing.”  Jim Ramage, Senior Director, Software Engineering, Elsevier.

In this rapidly changing environment, more and more publishers are moving from incumbent suppliers and systems to advanced, publishing-specific software designed to drive efficiency and innovation; ultimately enabling them to stay ahead of the curve and adapt to industry demands as they emerge. But with so many systems ‘out there’, how can you tell the progressive apart from the disruptive? And what does progressive technology look like today?

Here are some pointers to consider:

1. Unification: Streamlining Workflows for Enhanced Efficiency

One of the primary advantages of advanced systems is their ability to unify workflows, providing a comprehensive solution for managing all types of products. By consolidating all their publishing processes into a single platform, publishers can streamline operations, increase visibility of data and assets, and make informed decisions across the publishing lifecycle. Unification not only enhances efficiency but fosters collaboration and innovation company wide.

2. Digital Asset Workflows: Facilitating Collaboration and Task Management

Advanced systems offer robust Digital Asset Management (DAM) capabilities, enabling publishers to effectively store, manage, transform, and share assets across departments. By combining and centralising data and assets within a single system, publishers can streamline processes, improve scheduling and task management, and ensure the secure storage and accessibility of vital resources. This integrated approach enhances productivity and accelerates the publishing process, driving better outcomes for publishers and business partners alike.

3. Full Integration: Maximising Sales Opportunities through Seamless Data Exchange

Seamless integration with various systems is another key feature of advanced publishing solutions. By facilitating the sharing, tracking, and reporting of critical information, advanced systems optimise data exchange to maximise sales opportunities. From product metadata to peer reviews and subsidiary rights, advanced systems enable publishers to share data seamlessly, and create tailored content (including AI sheets, ONIX feeds, reports and more) to meet third party requirements, strengthening relationships and ultimately driving revenue growth and market expansion. Flexible reports engines that can output a variety of industry standard formats and APIs also aid integration across your systems landscape, accelerating communication and saving time and resources.

4. Artificial Intelligence: Accelerating Operations and Enhancing Productivity

Advanced systems leverage Artificial Intelligence (AI) to accelerate operations and enhance productivity across the publishing lifecycle. From generating keywords to suggesting and editing copy text (from summarising descriptions to specific word counts and improving grammar, to facilitating translations, tagging images, and reworking copy for different markets and regions), AI acts as an assistive tool that can automate repetitive tasks, reduce manual effort, and unlock new possibilities for content dissemination. By adopting software that embraces responsible AI, publishers can ensure the security of their data and IP, save time and reduce costs, positioning themselves for success in a competitive market.

5. Continual Development: Future-Proofing Publishing Operations

Continual development is a hallmark of advanced systems, ensuring that publishers have access to the latest technology and tools. Some systems vendors offer inclusive upgrades as well as ongoing support, minimising disruption associated with the implementation of new technology, drastically reducing the need for training, and helping publishers to adapt to evolving industry trends seamlessly. This commitment to innovation empowers publishers to stay ahead of the curve, embrace the latest cutting-edge technology at the earliest opportunity, and future-proof their operations for long-term success.

Conclusion

Advanced systems play a pivotal role in empowering academic and scholarly publishing, enabling publishers to navigate industry challenges with confidence and agility, and embrace new opportunities as they emerge. By unifying workflows, centralising data and assets, ensuring full integration with internal systems, leveraging AI, and embracing continual development, publishers can transform their businesses, driving efficiency, innovation and growth in an ever-changing landscape.

About BiblioSuite

BiblioSuite is the system of choice among leading academic and scholarly publishers including Elsevier, Bloomsbury Academic, Mohr Siebeck and Sage Publishing, along with esteemed university presses such as Oxford, Harvard, Princeton, The MIT Press, and Edinburgh. If you're interested in learning more about how BiblioSuite can support your publishing endeavours, visit the Virtusales website. 

Read more about our LBF Research & Scholarly Forum panel plus customer success stories via the following the following links:

● Innovating Responsibly: AI Prototypes in Publishing

● Opportunities and Inconvenient Truths: Academic Insights from LBF’s Research & Scholarly Forum 2024 

● Revolutionise your publishing experience with BiblioSuite for Scholarly and Academic Publishers 

● The MIT Press consolidates six systems into BiblioSuite to optimise operational performance 

● Ohio State selects BiblioSuite to unify its book and journal workflows 

● Wilfrid Laurier University Press  selects BiblioSuite for enhanced funding management and reporting 

● University of Illinois Press adopts BiblioSuite to unify its publishing workflows

● Agent of Change: The Role of Technology in Publishing 

About the Author

Mark Collins, Director of Academic, Virtusales Publishing Solutions

Mark Collins has worked in the publishing industry for over 20 years with a number of global publishers, respected independents and academic and scholarly publishers implementing Virtusales' BiblioSuite publishing software. Prior to that, Mark worked at other publishers in a range of roles, including Wiley where he worked on implementing and delivering global technology solutions to the business.

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About University Press Redux 2024

The 5th ALPSP University Press Redux returns as an in-person event on 15 & 16 May 2024, in partnership with Edinburgh University Press. This is part of EUP’s 75th anniversary celebrations and will be held at the John McIntyre Conference Centre, The University of Edinburgh, Edinburgh, UK. Book your place.