Monday, 3 June 2013

Roy Kaufman on Five Considerations for Publishers Developing Open Access Business Models

Roy Kaufman is Managing Director, New Ventures at Copyright Clearance Center (CCC) where, since 2012, he has been responsible for expanding capabilities as the business develops new services for authors, publishers and other rights holders. Prior to CCC, Kaufman served as lead counsel for the Scientific, Technical, Medical and Scholarly publishing business of John Wiley & Sons, Inc., working in all areas of licensing, contracts, strategic alliances and online publishing.

Here, Roy highlights considerations publishers should take into account when developing open access models.

“CCC has been providing services around open access since 2006. Through our on-going work with publishers, authors, agents and institutions around OA, we know several things. Publishers are testing different business models to determine what will work best for their organizations. This means taking into account the needs of various stakeholders, effectively collecting fees from authors and funders, managing a whole range of licensing rules at article level, and measuring and testing. 

Five considerations for publishers to take into account when developing an open access business model include:

1. Open access doesn’t necessarily mean free
There are costs involved in publication, and these can be offset in a variety of ways including through collecting of article processing charges, licensing fees for commercial use and others.

2. There are diversified sources of revenue
Open access challenges publishers’ traditional subscription-based business models.

3. There is a new focus on both pre-publication and post-publication transactions
Streamlined transactions are required for authors at pre-publication, and clear communication of licensing options are required post-publication to ensure compliance with funder guidelines.

4. Increased role for intermediaries
The increased complexity of licensing and access requires better technology and scope for trusted, specialist industry partners to deliver an improved customer experience.

5. Measurement, measurement, measurement
As with all new or emerging business models, publishers need to measure and track the impact of pricing to help develop and improve usage and support clear reporting to authors and funding agents.

These five considerations are drawn from a white paper CCC developed earlier this year to help our publisher clients when considering open access. The full version can be downloaded here."

CCC offers ALPSP members 10% off the RightsLink suite of licensing tools. Review information about their open access solution on their website at www.copyright.com/openaccess.

No comments:

Post a comment