First of all we hear about BMJ Best Practice and 67 Bricks
BMJ is a healthcare knowledge provider that advances healthcare worldwide by sharing knowledge and expertise to improve experiences, outcomes and value. BMJ Best Practice is a generalist point of care tool particularly useful for junior doctors, multidisciplinary teams, specialists working outside of their specialty and GPs. It is uniquely structured around the patient consultation with advice on symptom evaluation, test ordering and treatment approach for over 1000 conditions across 30 specialties. BMJ Best Practice provides a rich source of expertise that healthcare professionals rely on every day.
What is the project that you submitted for the Awards?At BMJ Best Practice we wanted to be more innovative with our product development pipeline and user experience in line with our users’ changing needs and expectations. Clinicians increasingly want concise answers at the point of care rather than long-form reference text, but our content was being created, stored and presented as monolithic articles typically extending to thousands of words. This made it difficult to improve the user interface and limited our ability to slice and dice content to power new products or to deliver our content to third parties for integration into granular software systems, for example Electronic Health Record (EHR) systems.
We therefore took a strategic decision not only to relaunch the product, but to build a completely new editorial production system, and crucially, to reinvent the underlying data structure of the content to make it more granular, flexible and reusable. To help us achieve this we partnered with publishing technology experts 67 Bricks. The success of the project has enabled us to satisfy current market demands, create new market opportunities, upskill our technology team and provides a springboard for further product innovation.
Tell us a little about how it works and the team behind it
The most visible outcome of the project is our relaunched point of care tool, BMJ Best Practice. It is significantly more user focused and we have introduced many new features. For example users now have the ability to:
- switch languages
- receive important updates on the latest evidence changes
- access 400+ calculators
- watch practical videos of common procedures.
- We created a new content model, composed of individually referenceable fragments of content (e.g. assessment, diagnosis), which was refined iteratively throughout the project. More standardised than the old model, it provides us the scope to reuse, repackage and serve up our content in different ways.
- A Knowledge Base API was built to allow the new website to retrieve the content to power innovative front-end features such as enhanced search capability and medical recommendations.This API can also be used by BMJ or new partners to power future products.
- Content enrichment and entity recognition was used to add significantly more value to our existing content, for example to identify drug names and diagnoses.
What are your plans for the future?
Longer term we are in a much improved position. Our content is now more flexible, granular and standardised, which means we have the opportunity to innovate and build commercial partnerships in a way we weren’t able to do before.
Twitter: @BMJBestPractice and @67bricks