In this ALPSP guest blog, John Sack, Founding Director of HighWire Press shares how how Highwire are working with their user community to drive innovation.
We help scientific and
scholarly publishers stay ahead of research and education trends, adapt to
changing user demands, and increase revenues across channels. HighWire
continually invests in data science across all our products to offer integrated
analytics and insights that drive digital innovation.
The evolution of print and
digital publishing is accelerating. Publishers work with us to bring innovative
products and services to market faster and deliver the very best user
experiences and business outcomes with our Intelligent
Platform. Our customers tell us that the evidence
we offer, via our Strategic
Business Consultancy Services, transform
conversations about content development and product strategy. Working together
as a strategic business partner, our goals are to advance innovation and best
practices, inform successful editorial and
business decisions, and create great products and services and business outcomes.
Insights drive innovation across the industry
At HighWire Publishers’
meetings, our community shares analysis, insights, and practical advice to
address the challenges they face as well as a future focus on strategies to
keep ahead of the curve in the ever-changing publishing ecosystem.
Conversations at our meetings focus on delivering what users want, improving
workflows to attract readers and leading authors, and creating new revenue
opportunities. You can watch brief video excerpts of presentations at recent
meetings now available for the first time on our web site outlining specific
achievements working collaboratively with HighWire.
Joe Puskarz, Director,
Division of Journal Publishing, American Academy of Pediatrics shares the
strategic process, data insights, and success metrics around a dramatic change
in AAP’s Pediatrics print strategy and online publication gateway to
better serve readers and advertisers while improving profitability. See videos Optimizing
a publications gateway with reader feedback and analytics and Pediatrics
Print Strategy: User behavior drives product development.
HighWire’s Intelligent
Platform includes end-to-end publishing solutions from strategy to delivery.
Machine intelligence and predictive analytics are applied across all our
products to help understand user behavior
patterns to attract target readers, authors, and advertisers and inform product
development. Kim Murphy and Nandhini Kuntipuram from American College of
Cardiology (ACC), describe their journey to develop customer personas, define
product requirements and optimize the user experience, leading to the
successful launch of ACC’s journals with JCore. Watch Using
field research in UX to inform and measure website success. Don’t miss brief case studies on more recent journal launches with JCore.
Our industry's need to improve workflows for efficiency regularly generates discussion and innovation. HighWire collaborates with publishers to develop and implement innovative approaches that support researchers who require faster times to publication while continuing to meet rigorous editorial and content management requirements. Stuart Taylor, Royal Society; Claire Rawlinson, BMJ; and Claire Moulton, Company of Biologists; each contributed a recent London session on “Emerging Trends in Academic Publishing." Issues and opportunities addressed included pre-print servers, post-publication changes designed for an online world, overlay journals, and post publication peer review.
Highlights from our previous Publishers' Meetings
Publishers recently presented on a
range of topics at our Fall
Meeting in September, including our session on the
“Bibliometric Intelligence” product pilot with Meta which illustrated the opportunities
offered by predictive analytics.
Read about past presentations by Valda Vinson, AAAS; Suzanne
Rosenzweig, Society for Neuroscience; Keith Gigliello, American Society of
Hematology; and an illustrated
case study using Impact Vizor to compare article
citation levels across disciplines within a journal and to other journals.
Getting in touch with us is
easier than ever! Click Talk to Us and connect with industry thought leaders and experts like
John Sack regarding emerging trends you think should be addressed in our 2018 meetings.
John Sack is the founding director of HighWire Press and focuses on market assessment, client relations, technology innovation, and the kind of thought leadership and industry-forward thinking that has helped defined the Company's mission since 1995.
Website: www.highwirepress.com/
Twitter: @highwirepress
Facebook: www.facebook.com/HighWirePress
LinkedIn: www.linkedin.com/company/1797
No comments:
Post a Comment