Attendees are invited to join colleagues and experts from across the industry for these exciting and informative seminars:
Seminar 1 – Tuesday, November 8, 8:30 am to 4:30 pm
Content and Apps for Mobile Devices: Engaging Users in the Mobile Experience
The increasing popularity and use of mobile devices are transforming the way users access and interact with information. This seminar will feature a detailed case study and presentations by STM and humanities publishers and librarians who will share their perspectives on delivering, providing and accessing content in the mobile arena. With a focus on the user, the following topics will be addressed:
- How are publishers and libraries engaging the user?
- What does the user want from the mobile experience?
- How does the user interact with mobile content?
For more information on the stellar presenters lined up for this seminar – including Jonathan Stark, the mobile app consultant that the Wall Street Journal has called an expert on publishing desktop data to the web – see http://bit.ly/nxhapN.
Seminar 2 – Wednesday, November 9, 8:30 am to 4:30 pm
Moving to the Online-Only Journal: Breaking Free of Print Constraints
If you are considering moving your publications to an “online-only” format, this full-day seminar will explore the issues that will arise and the opportunities that become available when you break away from the print-based medium. The speakers will address concerns about eliminating print, including:
- Protecting advertising revenue
- Converting print subscribers to online readers (including those who receive print as a member benefit)
- Managing challenges of archiving
- Developing pricing strategies
The seminar speakers, who represent publishers breaking new ground in the online presentation of content, will provide examples of their features, discuss issues related to continuous publication, and examine the expanded and creative use of linking and videos. For a full list of speakers, see http://bit.ly/nxhapN.
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