Saturday 17 April 2010

Webinar - Understanding Digital Natives: How does academic publishing need to change to serve tomorrow's scholars?

Register Now for the SSP/AAUP Web Seminar: Understanding Digital Natives: How Does Academic Publishing Need to Change to Serve Tomorrow's Scholars?

To be held Tuesday, May 4, 2010, 11.00 am - 12.30 pm EST

There has been much talk about the challenges of publishing for the "Google generation," digital natives for whom the availability of Internet connectivity is assumed. As the first members of this "millennial" generation begin to enter graduate school, the need to understand how they interact with specialist information, and whether they will research and publish differently or in much the same way as their predecessors, has become acute.

This seminar takes advantage of the webinar format to bring together researchers from two important, but geographically widely spread, centers that have pioneered the systematic study of scholarly behavior. Using the data they have collected, these experts will focus on evidence of particular relevance to scholarly publishers. Their findings will be discussed by an expert commentator, and they will answer questions from participants.

David Nicholas, Ph.D., Director, Department of Information Studies, University College London
Sophia K. Acord, Ph.D., Research Associate, Center for Studies in Higher Education Center for Studies in Higher Education, University of California at Berkeley

Rebecca Kennison, Director, Center for Digital Research and Scholarship, Columbia University
Charles Watkinson, Director, Purdue University Press

Join us if you want to:
- Hear focused summaries, designed for scholarly publishers, of the latest information science research on “digital native” scholars
- Acquire important evidence about emerging trends vital to shaping your publishing strategy
- Question international experts about changes in behavior among your authors and users

The Society for Scholarly Publishing in collaboration with the Association of American University Presses presents another great web-based seminar on a hot topic. With web seminars, you don't have to leave your office to learn. All you need is a telephone and a computer with Internet access. You can submit questions to the speakers using your computer, and there will be plenty of time for questions and discussion. Registration is per-computer rather than per-site, but you can invite as many staff as you like to participate using a single speakerphone and projector. Why not use the seminar as the basis for your own brainstorming session? All participants receive a recording of the seminar after the event, so you are free to review the presentations again and again.

Who Should Attend:
Supplying focused and evidence-based information, this seminar will be invaluable to senior managers and other individuals responsible for setting strategy at small- to medium-sized publishers of scholarly content, and for the consultants advising them.

REGISTRATION FEE: $99 for SSP and AAUP members; $149 for non-members

To register and for more information please go to the “Events” tab on the SSP website:

Submitted by Karen King on behalf of SSP

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