Chair: Sam Bruinsma, Brill Publishing
British Institute of Radiology, London
This ALPSP one-day seminar provides a unique opportunity to consider both the present situation facing academic and scholarly publishers of all shapes and sizes, and the likely direction for the business of academic book publishing in the immediate future.
The keynote will be delivered by Paul DeCillis who is Director of Online Publishing at the American Institute of Physics who considers the present market for eBooks and looks forward to what we can expect in a rapidly changing environment - AIP have recently launched their own eBook platform.
The 'where are we currently?' theme is then picked up by consideration of the soon to be published 'ALPSP Scholarly Book Publishing' survey results. The place of third party suppliers such as the aggregators is considered as is the place for print in today's digital world. An expert overview of the latest eBook technologies follows a discussion of the likely impact of the looming Google Book Settlement. The expert panel of speakers then provide answers to questions from delegates before the Chair sums up.
Who should attend: all those concerned with strategies for developing book content from an Editorial, Sales, or Marketing background. Librarians interested in how scholarly book publishing is changing and developing will also find the seminar of interest.
Speakers:
Paul DeCillis, Director of Online Publishing, American Institute of Physics
Laura Cox, Managing Director, Frontline Global Marketing Services
Linda Bennett, Gold Leaf
Martin Marlow, CEO, Maverick Marketing
Richard Padley, Managing Director, Semantico
Sarah Stamford, Project Manager, eBooks@Cambridge
Further information: www.alpsp.org or events@alpsp.org
Wednesday, 3 February 2010
MUDL - New working group on management data
This week sees the launch of a new group whose aim is to bring together publishers, aggregators and librarians to work for improved management data for academic libraries. The groups’s press release can be found at http://www.libr.port.ac.uk/press_release/
Terms of reference for the Group, perhaps appropriately called Managing and Understanding Data in Libraries (MUDL) are also available, at http://www.libr.port.ac.uk/press_release/terms.html
For more information about MUDL, contact ian.mayfield@port.ac.uk or sarah.weston@port.ac.uk
Terms of reference for the Group, perhaps appropriately called Managing and Understanding Data in Libraries (MUDL) are also available, at http://www.libr.port.ac.uk/press_release/terms.html
For more information about MUDL, contact ian.mayfield@port.ac.uk or sarah.weston@port.ac.uk
Wednesday, 27 January 2010
AIP adopts DataSalon’s MasterVision Service
The American Institute of Physics has announced that it has adopted DataSalon's MasterVision service to create a complete profile of all subscribing institutions and new prospects. The system merges data from many different source systems, combining subscriptions, online usage, turnaways, alert signups, single article sales, author submissions, and marketing campaigns. It also incorporates Ringgold’s Identify database that provides reference data for existing subscribers, and lists of potential new institutional prospects classified by location, size, interests, etc. All data is fully de-duplicated to create a clear summary page for each customer listing all known data in a single view.
”DataSalon was great to work with,” said Lori Carlin, AIP’s Director, Fulfillment & Marketing Services. “What they accomplished in joining up our data into a virtual data warehouse in weeks, instead of the years it might have taken us to build a real warehouse, was absolutely invaluable. The ability to now aggregate a set of customer data into a single 360-degree view for data mining and gap analysis has greatly enhanced our ability to build customer relationships and quickly and effectively target our marketing efforts.”
With this implementation of the MasterVision product, AIP’s marketing team is now able to run detailed customer analysis in seconds, identifying targeted segments for several new cutting-edge recruitment and renewal campaigns. Turnaways are identified using IP addresses in order to spot non-subscribing institutions with substantial interest in AIP’s online content. Online usage is tracked in detail in order to identify upward and downward trends, and to spot any ‘at risk’ subscribers whose usage is low. Individuals are automatically linked to affiliated institutions using their email address, creating accurate counts and lists of related authors, single article purchasers, and so on for each institution.
Because MasterVision was designed from the ground up specifically for the needs of academic publishers, it provides sales and marketing teams with direct access to their data through a user-friendly web interface, without the need for expert IT assistance. MasterVision also provides AIP with easy access to a range of visuals, including pie charts, bar charts, cross tabs and maps: all enabling staff to explore and visualise AIP customers. Management dashboards combine charts and tables into a single view to provide one-click access to essential statistics and trends.
”We are very pleased to be working with AIP in using our MasterVision product to integrate and analyse all of their customer data,” said Nick Andrews, Managing Director of DataSalon. “It’s particularly exciting for us to be working with AIP’s marketing team: their innovative work in deriving insight and value by cross-referring subscriber usage, author data, alert signups, and turnaways puts them at the cutting edge of journal marketing.”
”DataSalon was great to work with,” said Lori Carlin, AIP’s Director, Fulfillment & Marketing Services. “What they accomplished in joining up our data into a virtual data warehouse in weeks, instead of the years it might have taken us to build a real warehouse, was absolutely invaluable. The ability to now aggregate a set of customer data into a single 360-degree view for data mining and gap analysis has greatly enhanced our ability to build customer relationships and quickly and effectively target our marketing efforts.”
With this implementation of the MasterVision product, AIP’s marketing team is now able to run detailed customer analysis in seconds, identifying targeted segments for several new cutting-edge recruitment and renewal campaigns. Turnaways are identified using IP addresses in order to spot non-subscribing institutions with substantial interest in AIP’s online content. Online usage is tracked in detail in order to identify upward and downward trends, and to spot any ‘at risk’ subscribers whose usage is low. Individuals are automatically linked to affiliated institutions using their email address, creating accurate counts and lists of related authors, single article purchasers, and so on for each institution.
Because MasterVision was designed from the ground up specifically for the needs of academic publishers, it provides sales and marketing teams with direct access to their data through a user-friendly web interface, without the need for expert IT assistance. MasterVision also provides AIP with easy access to a range of visuals, including pie charts, bar charts, cross tabs and maps: all enabling staff to explore and visualise AIP customers. Management dashboards combine charts and tables into a single view to provide one-click access to essential statistics and trends.
”We are very pleased to be working with AIP in using our MasterVision product to integrate and analyse all of their customer data,” said Nick Andrews, Managing Director of DataSalon. “It’s particularly exciting for us to be working with AIP’s marketing team: their innovative work in deriving insight and value by cross-referring subscriber usage, author data, alert signups, and turnaways puts them at the cutting edge of journal marketing.”
Wednesday, 20 January 2010
SSP's 6th Annual Librarian Focus Group
ALPSP members attending the AAP-PSP meeting in Washington next month, or indeed those within easy reach of DC, may be interested in SSP’s 6th Annual Librarian Focus Group which is being held on February 2.
Full details below.
__________________________________________________________
SSP Presents the 6th Annual Librarian Focus Group
The Future Is Now: What Libraries Need in 2010 and Beyond
Join us on February 2, 2010, 9:00 am – 4:00 pm in Washington, DC
In a proven formula, a panel of librarians will take questions from moderators and participants on a range of themes during a full day of discussions, including:
What does a 21st century library look like? How are librarians meeting the changing needs of patrons? What are their predictions for the next big thing? Join us as we pepper six seasoned librarians with questions about what keeps them up at night and what they need now.
The panelists have been chosen for their wide-ranging knowledge and there will be informal as well as formal opportunities for discussion.
Register at: https://www.sspnet.org/Events/Meetings_and_Seminars/2010_SSP_Librarian_Focus_Group/spage.aspx
Registration Fee: $299 for SSP members; $349 for non-members.
Full details below.
__________________________________________________________
SSP Presents the 6th Annual Librarian Focus Group
The Future Is Now: What Libraries Need in 2010 and Beyond
Join us on February 2, 2010, 9:00 am – 4:00 pm in Washington, DC
In a proven formula, a panel of librarians will take questions from moderators and participants on a range of themes during a full day of discussions, including:
- What are librarians looking for from resource providers and publishers in this brave new world?
- How are librarians transitioning to digital collections?
What does a 21st century library look like? How are librarians meeting the changing needs of patrons? What are their predictions for the next big thing? Join us as we pepper six seasoned librarians with questions about what keeps them up at night and what they need now.
The panelists have been chosen for their wide-ranging knowledge and there will be informal as well as formal opportunities for discussion.
Register at: https://www.sspnet.org/Events/Meetings_and_Seminars/2010_SSP_Librarian_Focus_Group/spage.aspx
Registration Fee: $299 for SSP members; $349 for non-members.
Tuesday, 22 December 2009
Survey on social media
Michael Collins of i-Publishing Consultants invites ALPSP members to participate in a short social media survey at http://www.surveymonkey.com/s/JKTJVSK. The survey takes about 5 mins to complete and everyone who completes it will be sent a free copy of the social media benchmarking report that will subsequently be published by Qube Media. This will be of use to all involved in editorial, marketing, sales and customer service in publishing. Contact Michael on 07779 602 865 or at michael@i-publishingconsultants.com for more info.
French court rules against Google in copyright case
Catherine Blache (Senior Counsellor, International Policy at Syndicat National de l'Edition (the French Publishers' Association)) has sent the following English summary of the recent French court decision against Google:
"On December 18, 2009, the Paris Court of First Instance condemned Google for violating copyright of books published by the French publishing group La Martiniere, by forbidding the search engine to continue digitizing books without publishers' authorization. This decision is based on French law, whose application Google had attempted to question, and the acknowlegement by the French court of its competence to deal with such a case.
"The court also acknowledged that the French Publishers Association (SNE) and the Authors Publishers Association (SGDL) were entitled to join the suit. It stated that 'by fully reproducing and making available extracts of books' without the authorization of rights-holders, Google had committed acts of copyright violation to the detriment of Le Seuil and its two subsidiaries, as well as to the SNE and SGDL.
"The court gave Google one month to apply the ruling and halt such acts or face a 10,000 euros per day fine.
"Google will also have to pay EUR 300,000 in damages to the three publishers owned by La Martiniere group and a symbolic sum of one euro to the SNE Publishers' Association and the SGDL Society of Authors , thus recognizing damages caused to the whole publishers and authors community.
"This case law can from now on be referred to by other publishers who may want to sue Google for the scanning and making available of their books."
"On December 18, 2009, the Paris Court of First Instance condemned Google for violating copyright of books published by the French publishing group La Martiniere, by forbidding the search engine to continue digitizing books without publishers' authorization. This decision is based on French law, whose application Google had attempted to question, and the acknowlegement by the French court of its competence to deal with such a case.
"The court also acknowledged that the French Publishers Association (SNE) and the Authors Publishers Association (SGDL) were entitled to join the suit. It stated that 'by fully reproducing and making available extracts of books' without the authorization of rights-holders, Google had committed acts of copyright violation to the detriment of Le Seuil and its two subsidiaries, as well as to the SNE and SGDL.
"The court gave Google one month to apply the ruling and halt such acts or face a 10,000 euros per day fine.
"Google will also have to pay EUR 300,000 in damages to the three publishers owned by La Martiniere group and a symbolic sum of one euro to the SNE Publishers' Association and the SGDL Society of Authors , thus recognizing damages caused to the whole publishers and authors community.
"This case law can from now on be referred to by other publishers who may want to sue Google for the scanning and making available of their books."
OSTP Public Access Policy - deadline extended to 21 January 2010
We are awaiting confirmation in the Federal Register but a blog post by Rick Weiss (Director of Strategic Communications and a Senior Policy Analyst at OSTP) on 19 December 2009 indicates that the deadline for comments on the OSTP Public Access consultation will be extended by two weeks (presumably to 21 January 2010).
Many comments received so far are calling for a mandate to ensure that all Federally funded research (no matter what subject discipline) is made freely available on the open web in PubMed Central-type government repositories. The value that publishers add is appreciated as most comments suggest that it should be the final, peer reviewed, publisher version (the Version of Record) that is deposited, but since they want the mandate to insist that peer reviewed papers are deposited with a maximum of 6 months embargo (or no embargo at all) they clearly have no understanding of the likely impact that this will have on the publishing industry. Or that no scholarly publishing industry means no peer reviewed journal material.
Whatever your views, ALPSP urges you to respond to this public consultation.
Many comments received so far are calling for a mandate to ensure that all Federally funded research (no matter what subject discipline) is made freely available on the open web in PubMed Central-type government repositories. The value that publishers add is appreciated as most comments suggest that it should be the final, peer reviewed, publisher version (the Version of Record) that is deposited, but since they want the mandate to insist that peer reviewed papers are deposited with a maximum of 6 months embargo (or no embargo at all) they clearly have no understanding of the likely impact that this will have on the publishing industry. Or that no scholarly publishing industry means no peer reviewed journal material.
Whatever your views, ALPSP urges you to respond to this public consultation.
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