MasterVision comes of age – The Royal Society of
Chemistry rolls out DataSalon’s web-based MasterVision across the entire
organisation, making it their first port of call for business insight.
Cambridge, UK and
Oxford, UK, 1 August, 2012 – The Royal Society of Chemistry (RSC) announced
today that DataSalon's MasterVision service has now been rolled out across the
whole organisation. It now plays a key part in all business planning and
operational activities, and is used on a day-to day basis within every
department of the RSC.
The RSC have been
working with DataSalon since 2009, when they first adopted the MasterVision
system to join together all of the RSC’s customer data relating to members,
subscribers, authors, usage, and more into a single customer view. Initially
the RSC saw MasterVision as a key tool for the sales and marketing teams, but
it since became clear that the scope was more far-reaching and that
MasterVision could provide considerable benefits to the entire organisation.
Following the recent
roll-out of MasterVision, there are now over 200 end users from across the
organisation who are actively using the system. The initiative was led by staff
within the RSC with support from the DataSalon team, with the system’s
user-friendly web interface making it very easy for ‘non-technical’ staff to
become hands-on users.
MasterVision is now
used within every department, including Sales, Marketing, Commissioning, Business
Development, Business Intelligence, Admin, Publishing Services, IT, Membership,
and Books. It remains vital to the marketing and sales departments, but other
departments now gain valuable insights from the single customer view in different
ways. For example, MasterVision is used extensively by the editors in the Commissioning
department who use it to find potential authors, research new topics for
commissioning, and analyse author activity. It’s also used to produce
management reports for business planning, to monitor the performance of new
journals, and to audit and improve data quality.
“MasterVision is
now central to our entire organisation, and provides vital insight to all of
our staff in many different ways.” said Richard Crouch, Marketing Director, RSC
“We saw the huge potential of a complete single customer view for the whole
company, and are thrilled that the roll-out has been such a success.”
“We’re delighted that
the RSC have realised the full potential of MasterVision.” said Nick Andrews,
Managing Director at DataSalon. “Customer insight is so much more than just a
marketing aid, and it’s great that the RSC have embraced our service with such
enthusiasm as a central business planning tool.”
Notes for editors
·
The Royal
Society of Chemistry is the largest organisation in Europe for
advancing the chemical sciences. Supported by a worldwide network of members
and an international publishing business, our activities span education,
conferences, science policy and the promotion of chemistry to the public. Our website is at: http://www.rsc.org.
·
DataSalon is the leading provider of customer
insight solutions for academic publishers. Our core product MasterVision
integrates all of a publisher’s customer data into a complete 360ยบ view for
every individual and institution, creating business insight for the whole
organisation and high-value intelligence for leads, cross-selling and renewals.
MasterVision is fully managed and hosted, and is backed by first-class service
and support. We're pleased to count many of the most innovative publishers
among our clients, including the American Institute of Physics, BMJ Group, IOP
Publishing, and Oxford University Press. Our website is at: www.datasalon.com
For further information about this press
release please contact Nick Andrews (Managing Director, DataSalon). Email: info@datasalon.com. Phone: +44 (0)1865
321353.